As I learn more about social software and how it changes organisations, I am also struck by how much it changes me.
Up to now, the emphasis in business writing has been to make your case. This is usually a process of thinking though an argument or situation, anticipating objections and building your case paragraph by paragraph.
I am finding participatory writing changes this.
Recipients find it more helpful if you put a single idea, situation or risk across in simple, expressive, interactive language, using open-ended questions to inform and spark conversation.
This reminds me of an exercise from art school called Croquis.
Croquis are quick sketches, which don't allow the artist time to capture detail. After a session of ten or twenty, three minute Croquis, you find to your amazement, that you can capture the essence of a the subject with more clarity than in a much longer session. By doing this frequently you develop an eye for the important elements.
While I find it difficult to use short-form social tools like Twitter (tweets) and Facebook status messages, which have a limited number of characters for a message. I am finding that the more I participate, the better I get.
If you have not done so, join a social network, invite your friends and practice.
If you already have, how has it changed your communication style?
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